Economic development, from the ground up, is key to a prosperous future. We use bow ties, made from Shoeshoe, to provide opportunity for that development and the empowerment of underserved communities in the Mountain Kingdom.
This unique fabric dates back more than 175 years in Basotho culture and we use it as a vehicle to share our story.
Wear our ties with pride. Support community centered entrepreneurship as a means of making sure poverty and the HIV epidemic no longer define the Basotho identity.